WHO IS TUESDAY
Purpose, Passion & Profit
Tuesday P. Brooks, a devoted mother, successful business owner, educator, and proud US veteran, has an unwavering heart for service that serves as the cornerstone of everything she does.
As the Founder of AJOY–a financial management firm committed to improving the profitability of micro and small business ventures, Tuesday is a trusted tax and accounting professional to growing ventures in media & entertainment, sports & fitness, health & wellness, fashion & accessories, education, and professional services. AJOY provides bookkeeping, tax compliance, credit readiness, and cash flow management services to early-stage business owners and non-profit founders. However, it’s her continuous dedication to strengthening small business through mentorship, education and opportunity that’s most refreshing.
To date, she has educated more than 3,500 aspiring entrepreneurs by leveraging her relationships with community-based organizations and government agencies to provide technical assistance to businesses primarily through one-to-one coaching, workshops, and business curriculum development.
Fiercely devoted to financial fluency, Tuesday’s mission is to accelerate the growth of financially-sound, women-led companies that employ across the U.S. As such, she works tirelessly helping women founders gain the confidence to take a leap of faith towards profitable growth so they can tap further into their joy.
When she isn’t serving as an accountability partner to fellow business owners, curating curriculum or facilitating panel discussions, you can find her piloting a boat in waters along the East Coast.
Small Business Advocate & Award-winning Changemaker
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• Master of Business Administration from Metropolitan College of New York in Media Management
• Master of Arts degree from Teachers College, Columbia University
• Bachelor of Arts degree from Binghamton University
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• Certified Tax Professional
• Quickbooks Online ProAdvisor
• The Only African-American Woman, Certified Profit First Professional in the NY Tri-state Area
• Lean Six Sigma
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• Multiple Best for New York Changemaker Honors
• Business Coach for SBA T.H.R.I.V.E Emerging Leaders Reimagined
• Business Advisor for Goldman Sachs Black in Business: One Million Black Women
• Business Coach for the Columbia University CU Grow Vendor Program
• Facilitator of business training courses for NYC Department of Small Business Services (SBS).
• Prime Vendor with New York City to develop business courses for aspiring entrepreneurs.
• Personal Finance Counselor and micro business consultant for Business Outreach Center (BOC).
• Facilitator of WE Master Money: Planning For Capital (BOC / Women Entrepreneurs NYC)
• Facilitator and Mentor for Black Entrepreneurs NYC (BE NYC)
• Goldman Sachs 10KSB Alum (TBF Cohort IV 2017)
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• With a keen understanding of the power of mentorship and the need for applicable skills, Tuesday furthered her mission to help women establish financial security with the formation of The Phindiwe Business Academy. Established in December 2021, the academy teaches young women the discipline of bookkeeping as a passageway to financial independence and autonomy with a promise of life-enhancing employment opportunities upon successful completion of the program.
• Through key partnerships, Tuesday plans to expand the scope of The Phindiwe Business Academy to ensure financially sound futures for women and their families globally. The Phindiwe Business Academy proudly ushered its inaugural cohort of young women from East Africa through graduation in the Spring of 2022.
For more information about The Phindiwe Academy, email: academy@ajoymanagement.com.
